About Commercial Signage

The term, ‘signage’ appears to have come into use in the 20th century as a collective noun and is used to describe a class of signs. Advertising and promotional signs that came to prominence in the first decades of the twentieth century are mostly called signage. According to the Oxford Dictionary defines the term, signage, as “Signs collectively, especially commercial or public display signs.” The use of signs and symbols to communicate a message to a specific group, usually for the purpose of marketing or a kind of advocacy is called signage.

The term signage was popularized in 1975 to 1980. Displaying information to a particular audience requires visual graphics which are called signs. Signage is usually found in the form of wayfinding information in places such as streets or on the inside and outside buildings. Signs vary in sizes based on what they are advertising. From more expansive banners, billboards, and murals, to smaller street signs, street name signs, sandwich boards and lawn signs. Nowadays electronic and digital displays are also used. However decorative and catchy the signs maybe there main purpose should be to communicate with its viewers. Alternatively, promotional signage can also be used to persuade receivers of the merits of a given product or utility. Signage is different from labeling; the purpose of the former is to focus on the visual communication with its viewer while the latter conveys information of a particular product or service.

A promotional signage also serves the purpose of commercialization and advertising. The word commercial signage is used to define signs that advertise a business and Signage Solutions Virginia. They are very important in the arena of advertising because they help in promotion, which in turn lead to sales of particular products or brands and also build an image for their potential customers. Sign services from design to installation for commercial businesses, shopping centers, educational facilities, hotels, resorts and medical facilities are all commercial signage. Wayfinding signages that inform customers about particular services or products also fall under this category.