The term, ‘signage’ appears to have come into use in the 20th century as a collective noun and is used to describe a class of signs. Advertising and promotional signs that came to prominence in the first decades of the twentieth century are mostly called signage. According to the Oxford Dictionary defines the term, signage, as “Signs collectively, especially commercial or public display signs.” The use of signs and symbols to communicate a message to a specific group, usually for the purpose of marketing or a kind of advocacy is called signage.
A promotional signage also serves the purpose of commercialization and advertising. The word commercial signage is used to define signs that advertise a business and Signage Solutions Virginia. They are very important in the arena of advertising because they help in promotion, which in turn lead to sales of particular products or brands and also build an image for their potential customers. Sign services from design to installation for commercial businesses, shopping centers, educational facilities, hotels, resorts and medical facilities are all commercial signage. Wayfinding signages that inform customers about particular services or products also fall under this category.